Name: Chang Xue
    Email: changxue@sdufe.edu.cn

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Research Fields
● Marketing theory and practice
● Management mode innovation
● Entrepreneurship
● Chinese traditional philosophy and contemporary management

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Teaching
● Marketing
● International Marketing
● Strategic Management
● International Business Negotiation

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Education

Post Doctorate in Business Administration, 2015

Chinese Academy of Social Sciences & Haier Group

Dissertation Title: Research on Individual-Goal Combination Win-Win Management of Haier Group based on Customer Experience Value

Ph.D. in Business Administration, 2008

School of Management, Shandong University

Dissertation Title: Consumer Price Evaluation Research based on Reference Price

M.A. in English Language and Literature, 2005

School of English Studies, Tianjin Foreign Studies University

B.A. in English Language and Literature, 2003

School of English Studies, Tianjin Foreign Studies University

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Professional Summary

Research Experience

2013.07——2015.07, Haier Group, engaging in post doctorate research, which focus on Individual-Goal Combination Win-win Management Mode.
2015.09——2016.06, Business School, Nankai University, engaging in domestic visiting scholar, which focus on Management Mode Innovation.

Conference Papers

1. Chang Xue (2009) “Impact on consumer price cheapness conception from involvement degree and price perception experience”, CCCM 2009, Sanya, China.
2. Chang Xue (2009) “Research about the impact of price character on transaction evaluation”, CCCM 2009, Sanya, China.

3. Chang Xue (2009) “Driving effect on price variety from involvement degree and price perception experience , IE&EM 2009, Beijing, China.
4. Chang Xue (2009) “Modeling customer lifetime value in buyer-seller relationships”, ICIII -2009, Xi’an, China.

5. Chang Xue (2009) “Consumer price evolution based on reference price”, SSMSSD 2009, Shanghai, China.
6. Chang Xue (2009) “Driving effect on consumer price fairness from involvement degree and price perception experience-based on mobile phone using expenditure”, The Eighth Wuhan International Conference on E-Business, Wuhan, China.

7. Chang Xue (2009) “Research on the relationship between customer satisfaction and price overall evaluation”, IIASS 2009, Qingdao, China.

Publications

1. Chang Xue, Wang Hai ping (2013) “Research on the Relations Among Price Character”, Jiangsu Commercial Forum, No.12, 17-20.
2. Chang Xue (2008) “Review on Customer Price Model in Foreign Countries”, Statistics & Decision, No.12, 21-22.

3. Chang Xue (2008) “Review on Behavioral Price in Foreign Countries”, Productivity Research, No.19, 168-171.
4. Chang Xue (2008) “Review on Formation and Evolution of Customer Reference Price in Foreign Countries”, Consumer Economics, Vol.24, No.5, 90-92.

5. Wang Hai ping, Chang Xue, Hu Zheng ming (2008) “Research on Customer Price Perception based on Reference Price”, Commercial Times, No.21, 13.
6. Chang Xue (2007) “Research on the relation between Price Perception and Monetary Sacrifice based on Fairness”, Commercial Times, No.32, 18-19.

7. Chang Xue (2007) “Analysis on Essence and Evolution of Taylor’s Managerial Thinking”, Commercial Times, No.29, 41-42.
8. Chang Xue (2007) “Comparison on development mode of Family Business between China and America”, Special Zone Economy, No.6, 96-98.

9. Chang Xue (2007) “Analysis LPG”, Market Modernization, No.15, 45.
10. Chang Xue (2007) “Explorative Research on the relation between Reference Price and Price Perception”, Market Modernization, No.13, 42-43.
11. Chang Xue (2007) “Research on Customer Lifetime Value in Foreign Countries”, Special Zone Economy, No.4, 96-98.
12. Chang Xue, Hu Zheng ming, Zhang Jun peng (2006) “Analysis on Virus Marketing”, Statistics & Decision, No.23, 166-167.
13. Chang Xue (2004) “Research on Chief Knowledge Officer in Knowledge Management”, Economist, No.1, 156-157.

Research Grants (Role: Principle Investigator)

1. Management Mode Research on Individual-Goal Combination Win-Win in Haier Group, Chong Qing Haier, 2013-2015, 159,000RMB.
2. Research on Corporate Innovative Mechanism based on Service Value – Examples on Individual-Goal Combination Win-Win in Haier Group, Technology Research and Development Center in Haier Group, 2013-2015, 200,000RMB.

3. Research on Relations among Price Characters, Shandong Provincial Education Department, 2012-2014, 8,000RMB.
4. Research on Individual-Goal Combination Win-Win Management of Haier Group based on Customer Experience Value, Shandong Provincial Education Department, 2013-2015, Qingdao Municipal Bureau of Human Resource and Social Security, 50,000RMB.